The Pune IPLT20 team finally was launched, amidst much fanfare, with approximately 25,000 people attending the launch (or so it was quoted in the Times).
I was very eager to see the logo design, as being a designer one tends to think of such things first. So, when the launch was announced in the papers, the first thing I tried to find was the logo. And I will say ‘find’ because all I saw was a silhouette of Chattrapati Shivaji Maharaj riding a horse and with a spear. With the words ‘Sahara Pune Warriors’ written next to it. And to my disappointment, I found out that it this shadow that is the logo.
Quite frankly, I did not like the name ‘Sahara Pune Warriors’ itself. A pathetic plug by the Sahara Group. Even Vijay Mallya has refrained from using the Kingfisher or UB Group title for the team name. But, he has very smartly used the name, logo and colours of one of his very popular whiskeys, the Royal Challenge and made it into the team ‘The Royal Challengers Bangalore’. And he really knows how to market everything he has in style.
Perhaps, Subroto Roy could have left it at ‘Pune Warriors’ or even tried ‘Pune Peshwas’, to reach out to the local Punekars. And plugged his group a bit subtly.
Coming back to the logo. What a disappointment. One fails to understand if a graphic design team was even approached at all, or someone from the Sahara group has come up with some in-house experiment. If it’s the latter, then Subroto Roy missed the chance of leading through Design and especially because the city boasts of being at the top end of the design segment in the country.
There are many reasons as to why the logo fails for me:
1. Basic identity :
A logo should be able to represent a company’s thoughts or values to an extent. It should visually communicate. Especially for a sports team, the logo should exude power and strength. It should have an undeniable presence of character (which is coming right now only from the popular figure on the horse), and should be memorable. The Pune Warriors logo has none of the before mentioned attributes. There’s no freshness, an element of the new, and/or excitement in this logo. Neither does it seem able to build a positive, strong and long lasting impression. As a concept on paper, this logo may work. But when it comes to execution and final artwork, it does not. At all.
All I see is the copy-paste of the Sahara logo in text (with the orange, green and white of the national flag there like some misprint), adding of text ‘Pune Warriors’ to that and a dash of a ‘concept of national and regional has been added by putting a silhouette of Shivaji Maharaj against the tri-colours of the national flag. Seems more like a political way of reaching out to masses for a vote bank.
3. Colours: Apparently the logo has been designed using the tri-colours of the Country’s flag. But can those be the corporate colours of a regional team? Frankly on a small scale, I could not make out the colours on the logo at all- it all looked yellow (text) with a dirty washed out background. The shadows and color gradients are a big no-no. Makes the logo look faded, and without any consistency. And, I wish there was some originality in terms of concept of building an identity than (mis)using the national colours.
And then again, will this logo work in Black & White? Hmm, it may- but perhaps only in B/W.
No exploration here. The same font as the Sahara logo has been used. Making this more a Sahara team than a Pune team. Then again, this may be deliberate.
The logo was ‘decided keeping the Marathi people in mind and because Pune is the land of Maratha warriors’. I don’t think this logo relates either to Pune or the Peshwas or Cricket or even the Sahara Group. It’s an artificial attempt to reach out to the common man with a very bad copy-paste of different elements.
6. And a personal reason is the misuse of Shivaji Maharaj:
One can easily make out the warrior in the logo has a turban like the great hero. Although most newspapers and sites are calling the figure as that of ‘a warrior’ or ‘a spear wielding cavalry’. And Yahoo News actually saying ‘a stallion has been chosen as the logo for the team’. Hah!
Frankly, I am tired of having Shivaji Maharaj’s name and image being used for anything and everything like it’s some cheap commodity. This does not make him popular with the crowd, but in fact is disrespectful of one of the greatest hero and king this country has ever had.
Hopefully better sense will prevail and the logo will change. Unfortunately the name won’t.