Launching the Pune Chapter of ADI


On the occasion of the World Industrial Design Day (WID) on 29th June 2011, the Association of Designers of India (ADI) will be launching their first chapter in Pune.

The event will also see a panel discussion on ‘Design Challenges in Indian Cities’, an initiative that will call upon solutions for some key questions. Such as:

1. What role can industrial designers play in improving Indian cities ?
2. Are there any avenues in your opinion where Industrial Design skills will play a critical role in defining better living in cities ?

The panel discussion will conclude by short-listing design challenges.

And the evening will be closed with the screening of ‘Objectified’, a documentary film by Gary Hustwit; about our complex relationship with manufactured objects and, by extension, the people who design them.

So what happens to the short-listed design challenges?

These would then be proposed for further resolution, within a defined time frame. Professionals and students from the design community would then be asked to participate (even compete) for coming up with constructive solutions meeting these challenges. The best of the solutions identified out of this program would be recognized as winners and would be taken up for implementation (the competition details would be worked out once the key challenges are agreed on).

Small steps towards great initiatives….

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